Bitche Original What should a young person’s first car look like? Is it the good looks that make you fall in love at first sight, or the hot-blooded performance that allows you to do whatever you want? Is it equipped with cool smart interactions, or is it enough practical space to fit a family of several people...
The options provided by independent brands are not single-choice options. Even in a market worth about 10 million, hexagonal warriors with full capabilities are gathered like masters. Although the cost-effectiveness, good looks, large space and other advantages are all available, not every hexagonal warrior can be promoted to a victorious general.
In this context, the new generation GS3 · Shadow Speed (8.58 million yuan-11.18 million yuan) has just been launched. It is very clear. Focusing on the three major reasons of "power saving and large power", can it become the "first car for young people" to be redefined this time?
Don’t take the ordinary path of electrification
In the A0 segment market with a price tag of around 10 yuan, electrification is an indisputable fact. In a superficial sense, GS3's speed and economy do not seem to have the upper hand in the face of electrification.
Among the sales of new energy vehicles in February this year, the wholesale sales of A00 pure electric vehicles were 4 units, accounting for 10% of the total sales of pure electric vehicles. 12% share; A0 class pure electric vehicle wholesale sales volume 10 units, accounting for 29%Share. The two together account for 41% of the entire pure electric vehicle market.
Especially in the A0 class sedan market, pure electric vehicles have been making headway, leaving fuel vehicles at a disadvantage. BYD Dolphin and Euler Cat are selling like hotcakes, followed closely by Wuling Bingo and BYD Seagull.Capture the 10 million-level market.
In the A0 class SUV market, electrified products such as Nezha V and Geometry E are emerging one after another. It also seems to tell us the fact that electrification is overwhelming.
But are new energy vehicles really the final destination for all entry-level consumers? No, on the one hand, new energy vehicles priced around 100,000 yuan often have to sacrifice quality, configuration, etc. due to the high cost of batteries, and eventually become mobility scooters with strong tool attributes.
On the other hand, many third- and fourth-tier cities and underdeveloped areas still have the problem of lack of charging facilities. Data shows that more than 71% of domestic public charging infrastructure is distributed in economically developed areas such as Guangdong, Jiangsu, Zhejiang, Shanghai, and Beijing. However, there are very few in less developed areas such as Guangxi, Guizhou, and Shaanxi, and charging problems are even more serious. Private charging piles are often needed.
Obviously, fuel vehicles are still a necessity for many people. GS3·Yingsu is targeting the needs of these people, allowing consumers with insufficient budget to experience the exhilaration of a pure electric vehicle without the anxiety of charging.
While other companies are chasing the same electric pleasure, GS3 Yingsu has brought back the purest sound and pushing feeling of fuel vehicles for young people.
While rival companies are tinkering with new electrification technologies and competing in high-profile competitions, GAC Trumpchi still does not forget to immerse itself in the extremely difficult fuel technology, constantly breaking down technical barriers, and bringing more and more economical and practical products to young people. Car experience.
"Energy" and "Province" coexist
GS3·Yingsu is equipped with the third generation 1.5TGDI high-efficiency engine, with a maximum combustion efficiency of 40.48% and a maximum power of 130kW , the maximum torque reaches270N·m is enough to compare with many A class SUVs.
If you are not satisfied with this, the R-STYLE version, which only costs 11.18 yuan, can provide even more extreme driving pleasure, and can accelerate from 100 kilometers to 100 kilometers in just 7.5S, this instantaneous explosive force can stimulate the driver's adrenaline production in one fell swoop. Coupled with the precise steering and stable body posture, the driving desire arises spontaneously.
The R-STYLE version equipped with an exclusive sports package can also bring visual impact, including a wind blade front shovel, a center-mounted dual exhaust, and R--STYLE< /span> logo, bright orange color and other elements add to its appearance and make it stand out among the mediocre and household-oriented competing products of the same level.
GS3·Yingsu also offers the option of the Julang Performance Package, which includes 19-inch six-star wheels with Michelin R19 PILOT SPORT 4 span>Tires, in SPORT+ track mode, the fun is doubled.
While pursuing the ultimate performance, GS3·Xingsu has not forgotten the fuel consumption issue that everyone is increasingly concerned about. GS3 The third-generation 1.5TGDI high-efficiency engine equipped by Shadow Speed achieves high efficiency and low fuel consumption through the 350bar high-pressure in-cylinder fuel injection system. The characteristic of consumption, in other words, is fuel saving.
GS3·Yingsu officially claims its fuel consumption (WLTC) It is 6.18L/100km, which is slightly lower than the competing Binyue and Tiggo 5x. The current 92 gasoline is 7.78 span>元/ liters, it costs less than 5 cents to drive 1 kilometers, even if you commute one way in the city 7-9 every day The cost per kilometer is less than a cup of milk tea.
Understand your budgeting
GS3·Yingsu's "saving" is not limited to "fuel saving", it is also reflected in helping consumers save money before buying a car and helping consumers preserve value when replacing a car.
It is said that there is a contrast in the consumption outlook of those born in the 90s - when buying clothes, you must have free shipping, and when ordering takeout, you must collect the full discount, and while spending dozens of yuan to buy a cup of milk tea, you can pick up a few Dollar wool. People born in the 90s and even those born in the 00s are deeply conscious of budgeting, and the same goes for car consumption.
In the 10 market, a large number of consumers are consumers with low budgets, such as newlyweds, young people who have just graduated, etc. GS3·Yingsu launched the financial policy of 0 down payment and 6 monthly payment for the first period of 66 yuan, which is an exaggeration. Talking about it is like providing help in times of need, making it accessible to more people.
Second is value preservation. The demand for consumer upgrades in the 100,000-yuan market has always been extremely strong, so the value preservation rate is a key consideration for this type of consumer group when purchasing a car.
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In order to relieve consumers from worries, GS3·Yingsu launched the 3 annual 8 discounted value-preserving rate redemption, which is approximately equivalent to giving consumers 3 I only spend 2 ten thousand yuan to buy a car every year.
When they start a family and start a business and need to upgrade their consumption, they only need to spend a small amount of money to replace the M8, M6, GS8 of the same brand. and other household star products.
Space philosophy
GS3·Shadow's reason for the third largest grassroots project is "big", which as the name suggests is a big space.
Although GS3 is positioned as an A0 class SUV, it is more than a 4.4 meter car The length and wheelbase of 2.65 meters have reached the level of A class SUV. The GS3·Shadow Speed, built based on the new GPMA platform, brings a leapfrog space experience by increasing the length, width, wheelbase, and shortening the front overhang.
When an experiencer with a height of 171cm adjusts to a suitable driving posture, there is 2 fistfuls of legroom left in the rear row and more than 1 fistful of headroom left. Fighting, coupled with the flat design of the rear floor, it is even more spacious and practical.
What’s even better is that when the rear row is folded down completely, it can form a 1.8 meter “lying flat” space like a luxurious king-size bed. It can be used by small families or young couples for weekend self-driving trips, When camping, you can use it to rest, play games, etc., and it will definitely make people around you look envious.
In addition, there are up to 21 storage spaces in the car, which can hold more tools and food, etc., making it a useful tool for family outings, returning home during the Spring Festival, etc.
Write at the end:
The prerequisite for becoming a hit is that a product must meet the needs of consumers. After all, most people will not buy a beautiful piece of waste.
Just like in the 10 automobile market, some people’s first desire is to save money and benefit, and new energy scooters will be their first choice; some people’s first desire is to use a carConvenient, exciting driving, and exquisite quality make life easier, then fuel vehicles like GS3·Yingsu will be their destination.
Different from other fuel vehicles of the same class, GS3 Yingsu actually has more outstanding advantages in terms of value preservation, intelligence, configuration, etc. For example, 10 is not worth 10,000 yuan It is equipped with 360° panoramic high-definition image + transparent chassis, 10 items of L2 level intelligent driving assistance system, Intelligent remote assistant and other configurations. Its "hardcover style" interior style gets rid of the boring attributes of a scooter.
Perhaps, for the 90s generation who pursue a sense of value and advocate spending money wisely, GS3·Shadow Speed should be the first product they will not regret buying in their lives. A car.
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