On November 12, KAOLA’s official Weibo account released the first update of a letter to mothers. Weibo certification information shows that the account was registered and established by Beijing New Energy Automobile Co., Ltd. in November. On the 3rd, the account may be the rumored new car brand created by BAIC New Energy (project codename Kaola).
The conciseness of Weibo expresses love for children, and even more love for oneself as a mother. In addition, the first post briefly describes the mother's contribution to the family from the mother's perspective, and calls for mother-infant travel, which needs more attention. We suspect that the new car brand may be the same as the Euler brand owned by Great Wall Motors, specifically serving female consumers.
Previously, BAIC executives said that the brand's first scenario-based product "Koala" is also in the process of being conceived, and is planned to be launched next year. It will combine user psychological cognition, scenario cognition, and innovative solution cognition. The results of the innovation laboratory are used to improve the product experience level.
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Editor: Qin Qingbao