March 27, 2024, Shanghai
- The opening of Rolls-Royce Automotive Parts Distribution Center helps the brand continue to refine its industry-leading luxury customer experience
- The parts distribution center will greatly improve the efficiency of after-sales service and reduce the waiting time for parts
- It is estimated that 80% of the parts needed in the Greater China market can be shipped directly from the parts distribution center
"Rolls-Royce has always adhered to a customer-centric development strategy and strives to provide high-quality luxury services to outstanding customers around the world. As one of the important global luxury centers, the Chinese market is crucial to us . The continued growth of China's luxury market has also put forward higher demands and challenges for our industry-leading customer service capabilities. We are very much looking forward to the grand opening of the Shanghai Parts Distribution Center, which is not only the place where Rolls-Royce strives for perfection. A vivid interpretation of the brand spirit, it also confirms our firm confidence in this dynamic and innovative market. This facility will further consolidate our extraordinary position as a top luxury brand and meet the growing demand for Rolls-Royce among Chinese customers. expectations.”
——Jonathan Colbeth, General Manager of Global Customer Service, Rolls-Royce Motor Cars
“As a true luxury brand, Rolls-Royce is committed to providing customers with a comprehensive, emotional and multi-dimensional experience throughout the entire process of car ownership. The customer base in the Chinese market is younger, With the diversified development trend, and more and more emphasis on the luxury service experience that is consistent with the brand positioning during the purchase and after-sales process, the establishment of the parts distribution center is based on Rolls-Royce's industry-leading, flexible and efficient global system. This step is an important step in supporting the Rolls-Royce brand to continuously enhance the ultimate experience for Chinese customers. This move once again confirms that we do not compromise on any detail, continue to improve our customer service capabilities, and truly ensure customers from vehicle customization to delivery to after-sales service. Throughout the entire process, you will always enjoy an elegant, calm, relaxed and enjoyable experience. ”
——Zhao Zhen, Director of Rolls-Royce Motor Cars Greater China
As an important step in taking Rolls-Royce’s luxury customer experience to a new level, the Rolls-Royce Auto Parts Distribution Center officially opened today. Rolls-Royce has always regarded customers as its top priority and is committed to continuously strengthening its popular customer service capabilities and creating an industry-leading pure luxury brand customer experience.
The Rolls-Royce Auto Parts Distribution Center will provide strong support for the Rolls-Royce brand to further improve after-sales services for Chinese customers. The parts distribution center is located in Shanghai Songjiang Comprehensive Bonded Zone, with a storage area of 560 square meters. It is expected to be able to bear about 80% of the spare parts supply and distribution needs in Greater China. This facility will break through Rolls-Royce’s traditional after-sales spare parts deployment and logistics model, and significantly improve after-sales efficiency by storing spare parts closer to customers. The parts distribution center integrates warehousing, customs clearance, logistics and delivery functions. The deployment time of related parts can be shortened by up to 5 days. It can deliver orders on the same day and can complete delivery to major cities within 24 hours to 48 hours. Delivery by dealer. Thanks to this, Rolls-Royce will be able to minimize the waiting time of Chinese customers' vehicles in the after-sales process, helping the brand to continuously improve its all-round, emotional, and multi-dimensional customer experience.
Under the guidance of the brand core of "Leading the Extraordinary" and relying on the brand's industry-leading, flexible and efficient global system, the Rolls-Royce Auto Parts Distribution Center and Rolls-RoyceShanghai's exclusive customization center, nationwide dealer network, and a team with excellent skills and high-quality service capabilities work together to ensure that customers always enjoy elegance, calmness, ease and pleasure throughout the entire process of car ownership, including advanced customization, pre-sales consultation, and after-sales service. experience. As the first exclusive customization center in East Asia, the Rolls-Royce Shanghai Exclusive Customization Center will open in the summer of 2023. It aims to establish closer connections and bonds with the all-important Chinese customers and provide products from Rolls-Royce. With the extraordinary talent and exquisite skills of Si House, we work with customers to turn extraordinary ideas into reality. At the same time, Rolls-Royce also continues to upgrade the presentation of boutiques through the latest brand visual image standards, creating a noble, relaxing environment and artistic, fashionable and private space for customers. At the online level, Rolls-Royce continues to enrich the functions and experiences of the digital private membership club Whispers APP, presenting customers with an exclusive world of ultimate luxury in digital form.
Editor in charge: Han Rui [Original Content Center]