On November 17, 2024, the world's first Hyundai N brand experience center officially opened in Shanghai. As a new experience space created by Hyundai Motor, all "N players" and high-performance enthusiasts can have an in-depth understanding of the N brand's high-performance culture and racing genes here, and experience the N brand's cutting-edge high-performance technology and "Never just drive" brand concept. With the world's first modern N brand experience center landing in Shanghai, it marks another breakthrough in N brand's strategic ecological layout in the Chinese market. Together with N Lounge, N Space+ and N Garage, a comprehensive N brand ecosystem has been built. It provides consumers with a comprehensive service system from the perception of high-performance culture to track test drive experience, pre-sales and after-sales services, and personalized modifications, and is committed to further promoting the development of China's high-performance culture.
At the event, Yin Yongyi, general manager of Hyundai Motor China's N brand business, and the guests present participated in the simulator challenge and jointly experienced the excellent driving fun of the Elantra N TCR racing car online. There was constant laughter and laughter at the scene, and the atmosphere was also high. It continues to heat up. At the same time, the guests also watched the live broadcast of the Macau station, the final battle between TCR China and TCR World Tour, and cheered for the Hyundai N team and the BRC Hyundai N Squadra Corse team.
Yin Yongyi, general manager of Hyundai Motor China's N brand business, participated in the simulator challenge
In the warm atmosphere at the scene, the opening of Hyundai N Brand Experience Center and the N Brand First Anniversary Celebration Conference officially began. Yin Yongyi, general manager of Hyundai Motor China's N brand business, took the stage first and extended his sincere welcome and thanks to the guests who came to the scene. He said: "We have deployed N Lounge, N Space+, and N Garage in China. Today, we It also brings the world’s first modern N Brand Experience Center. With the official opening of Hyundai N Brand Experience Center, it marks that we have taken the lead in building a comprehensive N brand ecosystem in Shanghai. Since N brand entered the Chinese market, the core of everything N brand has done. The goal is to establish a high-performance community of "N players" in China. The N brand pursues not only bringing driving pleasure to drivers, but also hopes to work hand in hand with the majority of N players. , to promote the development of China's high-performance culture. This is the original intention of the N brand and "Never just." drive" the core of the concept."
Yin Yongyi, general manager of Hyundai Motor China's N brand business, extended his sincere welcome and thanks to the guests who came to the scene
After Mr. Yin Yongyi’s wonderful sharing, Fan Xing, the head of the Hyundai N Brand Experience Center, introduced the unique charm and carefully designed details of the Hyundai N Brand Experience Center to the guests.
The Hyundai N brand experience center is divided into two floors, with a total of eight functional areas. After entering from the outdoor entrance on the first floor, you can see the 360° innovation laboratory, allowing guests and consumers to view its internal precision structure in an all-round way and learn about Hyundai Motor Group's exclusive E-GMP platform for electric vehicles and high-efficiency motors. Perfectly integrated, you can experience the N brand’s cutting-edge high-performance electrification technology and core strength up close.
Follow the racing line on the ground and go deep into the Hyundai N Brand Experience Center, and you will see the N brand exhibition area and N Performance Parts performance accessories area. Here, the two mass-produced models of the N brand introduced to China, Elantra N and IONIQ 5 N (IONIQ 5N), as well as N Performance Parts N brand exclusive performance parts developed specifically for high-performance models by Hyundai Motor's N brand with its profound motorsports experience.
Hyundai Motor's N brand introduces two models into China - Elantra N and IONIQ 5 N (Ani Krypton 5N)
After passing through the N brand exhibition area, you can go up to the second floor through the stairs, or you can directly enter the second-floor exhibition hall through the entrance of the exhibition hall shopping mall. When you come to the second floor, you can first see the sound showroom created by the N brand specifically for users. The exhibition hall cleverly uses lighting effects and a 7.1-channel speaker system to simulate a real driving environment. Here, users can immersively experience the three unique sounds brought by N Active Sound+ (N analog sound system+), and can also personally operate the steering wheel, pedals and N e-shift (e-N power shift mode), immersing Experience the excellent driving experience of IONIQ 5 N. What’s even more exciting is that users can also experience the IONIQ 5 N version of the Rhythm Master game and enjoy unprecedented sensory fun.
Walk out of the Shenglang exhibition hall and go to the Motorsports racing culture experience area on the second floor. Users can personally control the N brand’s Elantra N, Elantra N TCR, and IONIQ 5 N on a four-axis full physical simulator. Krypton 5N) three models challenge many famous tracks at home and abroad to experience the most realistic vibration, braking and force feedback for a real track driving experience. At this event, guests lined up in front of the four-axis full-physics simulator, vying to experience the online charm of N brand products. Not only that, N brand will also regularly hold modernN Simulator Driving Academy and Challenge, users can sign up through the APP to challenge themselves in the world of simulated driving and share the joy and sense of achievement in driving.
The excitement on the second floor does not stop there. Users can also have an in-depth understanding of the racing genes of the N brand in the Motorsports racing culture experience area, see the brilliant achievements of the N brand in many top domestic and foreign events, and get a closer look at Appreciate the extraordinary style of the i20 N Rally1 hybrid car, the WRC World Rally Championship champion model, and the Hyundai N standard Elantra N1 regular car. It is particularly worth mentioning that the Hyundai Motor N brand will officially launch the Elantra N1 regulation racing car modified in China this month, making it easier for Chinese high-performance enthusiasts and professional drivers to own a car with reasonable price and excellent performance. racing car. Next year, the Hyundai Motor N brand will hold five Hyundai N regulated events in five cities: Zhuzhou, Tianjin, Chengdu, Shanghai and Wuhan, and invite Chinese drivers to South Korea to participate in the N Festival regulated events. The N brand will also provide more test drive opportunities for the Elantra N1 regulation racing car, so that more high-performance fans can feel the passion of motorsports. In addition, the N brand will also introduce a driving training academy for young drivers to help promote the construction and development of China's event culture.
There is also an N Heritage Hall on the second floor of the Hyundai N Brand Experience Center. Users can learn about the history, models and future vision of the N brand through gesture interaction. During the visit, the guests on site were impressed by this interactive experience. They all expressed favorable comments. In the 3D cool play area, users can personally design unique helmets or other model works to take home as souvenirs of the test drive trip. At the same time, there are also peripheral products of the N Collection, which showcase the N brand's creative products that integrate driving and life, and more comprehensively improve users' driving hobbies.
In addition to abundant display space, N brand is also committed to providing customers with a full range of professional services, including detailed product explanations, road test driving experiences, and exclusive parking and charging services. In addition, the Hyundai N Brand Experience Center will regularly plan and hold a variety of offline activities for N players and high-performance enthusiasts, and is committed to creating a platform for everyone to communicate, share and experience.
In the future, Hyundai Motor's N brand will continue to uphold the concept of "Never just drive (no fun, no driving)" and continue to upgrade and optimize the Hyundai N brand experience center. While displaying the N brand's cutting-edge technology and brilliant event results, We will strive to create an exclusive space that integrates high-performance culture, interactive communication and in-depth experience. Together with N Lounge, N Space+, N Garage and other N brand exclusive spaces, we will continue to improve the construction and service of the N brand ecosystem in China, and provide services to China. Consumers bring more colorful experience activities.