Recently, the first "AI Car Life Festival" co-organized by Bitauto and Baidu Apollo was successfully held in Shanghai Baidu Apollo Park. This event integrated cutting-edge autonomous driving and artificial intelligence large-scale cutting-edge technologies to "enjoy the New Year's exploration easily" "Wonderland" as the theme to launch joint sales of smart cars, creating a new immersive AI+ travel life experience for consumers.
Nearly 50 smart models from 20+ brands “come” to the scene
Different from traditional cluster displays or sales and service stores, at the "AI Automobile Life Festival" event site, the general public can personally explore and understand the evolution of automobile intelligence at dozens of technology experience stations in the exhibition hall. Audiences can not only test drive the latest unmanned vehicles, but also experience nearly 50 smart models in a "one-stop" way, and "bring home" their favorite smart driving experience at a preferential price.
It is reported that more than 20 brand dealers, including Ford, Lynk & Co, Geely, Great Wall Haval, GAC Aion, FAW Toyota, and SAIC Audi, have tried this event and jointly brought this automotive technology feast to the public. , more than half of the brands are Baidu Apollo's automotive intelligent solution partners, and more than 15 cooperative models were displayed on site.
In the popular exhibition area on the left side of the hall, the high-end electric MPV Lantu Dreamer accurately parked in a mechanical parking space attracted everyone's attention. With a length of over 5.3 meters and a width of nearly 2 meters, it is very aura, but at the same time it has a smooth and smooth driving experience. An onlooker used the term "Zhang Fei embroidery" to comment on this dexterity, which contrasts with the model's domineering appearance.
In the experience area on the other side, the "AI virtual assistant" that allows smooth conversation is particularly popular. Based on the scene engine of Baidu Apollo smart cabin, the AI virtual assistant can infer the car owner's needs at this moment through the car's status, location, time and other information, intimately call relevant functions and recommend them to the car owner, and proactively provide services. Interestingly, experiencers can also automatically generate their own exclusive virtual assistant image by game-style pinching on the large central control screen or uploading photos on the mobile phone, and customize the assistant's voice and wake-up word.
From autonomous driving on complex urban roads, to autonomous parking covering all scenarios, to in-car AI assistanceFor the on-site smart car experience session, more than 90% of event participants gave an "exceeded expectation" evaluation.
In the foreseeable future, the integration of general artificial intelligence technologies like ChatGPT and Wen Xinyiyan will further subvert the relationship between people and cars, turning cars from traditional means of transportation into "cars" with natural language understanding, expression, and reasoning capabilities. Robot" and provide services to drivers and passengers through multi-modal generation and interaction capabilities of virtual digital humans. Intelligent cars with independent service capabilities will also directly become a medium for communication between users and car companies, and end-to-end direct feedback will release huge value that far exceeds the Internet era.
Technology is generalized into mass production of "smart driving" life
There was another busy scene outside the event. At the "Luobo Kuaipao" test ride station of Baidu's self-driving travel service platform, citizens were calling for rides with one click through mobile applets and APPs. The only difference from ordinary taxi-hailing apps is that the driver coming to pick up the driver is a self-driving operating vehicle. Users only need to enter the last four digits of the ordering mobile phone number next to the rear door of the vehicle to complete the identity confirmation, and then the door can be unlocked and boarded. After entering the car, fastening your seat belt and clicking the "Start Trip" button on the front screen, the vehicle will automatically start and run smoothly.
The full-process unmanned experience makes the accustomed taxi-hailing and riding process fun. However, in fact, the above scenes have become a daily routine for citizens in cities such as Beijing, Wuhan, Chongqing, and Guangzhou. As of the end of January 2023, Luobo Kuaipao’s cumulative orders exceeded 2 million, maintaining its status as the world’s largest self-driving travel service provider.
While autonomous driving is accelerating its expansion, Baidu Apollo is also accelerating the mass production of its technology, applying its L4 autonomous driving capabilities accumulated over the years to L2+ smart driving products to further enhance the driving experience of passenger car users.
Currently, Baidu has launched various smart driving products such as autonomous parking AVP, integrated parking and parking ANP2.0, and urban pilot assisted driving ANP3.0. Its smart driving products have been mass-produced on many star models such as the Tank 500. In the next five years, the number of smart driving products powered by Baidu Apollo will maintain an average annual growth rate of 100%. Baidu's Apollo smart car solution covering driving, cabin, and graphics has been mass-produced on more than 130 models of more than 30 car brands, with a cumulative installation of more than 7 million vehicles.
Two-way rush to open a new model of smart car marketing in the AI era
The digital transformation of the automotive industry is not only about improving product capabilities, but also about the entire flow of user operations from products to experience services.Process innovation.
Bitauto is the leading automotive Internet platform in China, with significant advantages in areas such as car review content and integrated automotive marketing. In recent years, Bitauto has led brand and digital marketing with innovations in young, technological, and trendy gameplay.
Baidu is a leading AI company with a strong Internet foundation. This event will transfer the user scale advantage of national-level app Baidu Maps to the field of automotive marketing, forming intelligent marketing and precise traffic drainage based on user travel scenarios and habits. Baidu Maps continues to innovate in improving users' smart travel experience, and currently covers all scenarios before, during and after users choose a car, buy a car, use a car, and maintain a car.
It is reported that in just 2 days, the event attracted more than 3,000 citizens to participate, obtained more than 1,000 sales leads and achieved sales of more than 10 million. A brand distributor said that the number of sales leads accumulated within the first six hours of the event was about 30% higher than the number of leads obtained by daily stores in one day.
“The overall effect of the event exceeded our expectations,” Xu Li, head of Bitauto’s Shanghai area, believes, “The immersive experience can help consumers understand the different characteristics of each product and the human nature that the smart car target group focuses on. Information on factors such as customization, experience and price can be released centrally in Apollo Park, which is very valuable to both dealers and consumers. ”
In terms of shaping the benchmark for intelligent experience, the "Ancient and Modern Car Talk" interactive session led by the Shanghai Automobile Museum was one of the highlights of this event. The Oldsmobile classic car in the front room and the Apollon automatic car full of technology were The dialogue between ancient and modern times while driving a minibus attracted a large number of audiences. The on-site preacher led the audience into the century-old change of automobile development in the form of a cultural performance of anthropomorphic dialogue.
During the event, a special themed course on "Ancient and Modern Car Talks" was simultaneously held in the museum, and thousands of people witnessed this novel cultural and educational event. Shen Danji, head of the museum’s research and education department, believes that giving the initiative to the audience and guiding them to spontaneous and immersive viewing is the core. “This event interprets the concept of intelligence in terms of superposition of technological elements, driving and DIY experience, etc.” The level of completion is very high.”
Relying on the intelligent field of Baidu Apollo Park, this new model sample that can be linked and replicated will also be launched in Apollo Parks across the country such as Beijing Shougang in the near future, connecting online and offline, enterprises and consumers It further proves that Baidu Apollo can help car companies "build good cars" and "sell good cars", making the driving experience changed by technology a daily travel experience for more people.
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Editor: Zhao Yu