At the 2023 Shanghai Auto Show, Concept Aceman, a new member of the MINI family, was unveiled as a pure electric urban crossover concept car. In addition, Spike, the MINI family's "intelligent personal assistant" built in the image of a British bulldog, also made its world debut. .
The new design language "Mini to Simplicity" was demonstrated for the first time through the MINI Concept Aceman and will be gradually applied to future models. While focusing on the basic elements of the brand, it has conducted a new interpretation in a digital, electrified and sustainable way, aiming to create a unique and distinctive personality for each MINI model.
As a brand new crossover compact model, the MINI Concept Aceman fills the gap between the MINI three-door version and the MINI Countryman, and still continues the classic design elements of the MINI brand. The concept car is 4.05 meters long, 1.99 meters wide and 1.59 meters high. The right body proportions and upright front shape reflect the new concept car's avant-garde interpretation of the tough appearance and versatility of crossover models. MINI's matrix taillights are classic enough, and now they even have the Union Jack draped over their bodies and designed as a luggage rack, making MINI even more "famous".
MINI has been highly praised for its "creative space utilization" since its birth, and now it is innovating again in the MINI Concept Aceman. The combined central slide rail between the driver and front passenger seats provides highly personalized and flexible storage space. The wireless charging area, cup holders and other items can be freely arranged and combined. It not only maximizes space utilization, but also releases and expresses one's own personality.
MINI firmly believes that any technology ultimately serves people. The concept car integrates rich functions into MINI's world's first circular OLED display, and can also extend the screen image to the entire interior panel through projection technology, taking the MINI interactive experience to a new level. For the first time, the MINI brand uses digital form to turn canine companions into the "intelligent personal assistant" of the future MINI family - MINI's digital cute pet Spike makes its global debut, transforming into a versatile digital companion, transforming the emotional connection between people and cars in the digital world. more closely.
This mini digital pet has been reshaped and given new life in the digital world. It has made a sensitive and warm interpretation of digital technology on the round OLED central display screen and dashboard of the MINI Concept Aceman concept car. Express.
MINI Concept Aceman's newly equipped fourth digital experience mode - the new "Spike Mode" will also feature the digital cute pet Spike as the protagonist, bringing users a fun in-car digital experience. Combining projection technology and tailor-made sound effects, as well as humanized interactive designs such as "light clouds" outside the car and "blinking" lights on the car to indicate goodwill, it jointly brings a ceremonial interactive experience to drivers and passengers.
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Editor in charge: Du Yu