At this Chengdu Auto Show, Genesis did not bring new products to the past, but also released a four-seater and six-seater version of the GV80, with starting prices of 638,800 and 653,800 respectively, hereinafter referred to as GV80 .
In terms of appearance, it is actually difficult to have obvious visual differences from the previous 5-seater or 7-seater. Still maintaining the brand's unique design language. For example, the often mentioned parallel dual-line headlight set and the huge polygonal grille are still very recognizable features of the GV80.
The front of the GV80 is very aggressive and very large The metal mesh is the most eye-catching. Its shape is based on the GENSIS brand LOGO, enlarged and optimized. Compared with some "big mouth" Chinese netizens on the market, GV80 has a little more spirituality and connotation, and it is not an exaggeration to emphasize its specialness.
A metal grid is also added to the position of the intercooler below the grille to connect the aerodynamic kits on both sides. It supports the entire front of the car and gives people a stable feeling.
The car lights are also the iconic design of the GV80 or Genesis model, officially called "double lines". It is different from the mainstream integrated headlights, which are relatively convergent and become two light strips. During the press conference, this design was one of the most emphatically explained parts, and it is regarded as the most dazzling feature of Genesis. Its purpose is to highlight the iconic elements of the brand. I believe that after seeing the actual car, you will come to the same answer as me. It does it.
SUV models are still popular in China, and with the continuous upgrading of consumption, it is not difficult to see that the luxury high-end market has seen significant growth. Especially in 2020, which is plagued by the epidemic, this market segment has shown a The overall growth was unexpected despite the trend. However, the BBA brand occupies nearly 2/3 of the market share. So, as a new brand born in 2015, how will Genesis open the market door?
Whether it is service, strategy or Policies, for automobile manufacturers, the most important thing should be products. So let’s first take a look at whether GV80, an emerging brand that focuses on design, can impress people.
In fact, my first impression when I saw the GV80 was quite different. Although the overall line is the most popular dynamic style at the moment, through the characterization of details, it still creates the exclusive characteristics of the brand, or family characteristics. This is also the first step for the launch of a new brand. After all, in this era, there are too many car models to choose from. How to make people remember it and be willing to learn more about it is the key step in sales.
The front of the GV80 is very aggressive, and the oversized metal grille is the most attractive Human eyeball. Its shape is based on the GENSIS brand LOGO, enlarged and optimized. Compared with some "big mouth" Chinese netizens on the market, GV80 has a little more spirituality and connotation, and it is not an exaggeration to emphasize its specialness.
A metal grid is also added to the position of the intercooler under the grille to connect the aerodynamic kits on both sides to support the entire front of the car, giving people a sense of stability.
The car lights are also the iconic design of the GV80 or Genesis model, officially called "double lines". It is different from the mainstream integrated headlights, which are relatively convergent and become two light strips. During the press conference, this design was one of the most emphatically explained parts, and it is regarded as the most dazzling feature of Genesis. Its purpose is to highlight the iconic elements of the brand. I believe that after seeing the actual car, you will come to the same answer as me. It does it.
In terms of interior design, there are not many changes to the GV80, but considering the practicality of the 4-seat version, the tone of the vehicle should be more executive-oriented, especially the 4-seat version.
The workmanship and materials used have reached I believe that the standard that a luxury car should have will exceed that of cars in the same price range. Of course, this is also the sincerity that a new domestic brand should have.
The two-color steering wheel has an excellent grip. The design style runs counter to today's popular trends, but highlights the brand's luxurious features and has some retro elements in it.
The center console retains some physical buttons, giving it a strong sense of unity. The solid wood decoration and metal knobs are overall cold, but fortunately they are cool enough.
The gear shift is a knob type, which is also found in some models. Similar style. Putting aside functionality, such an interior atmosphere is indeed not suitable for an abrupt gear handle.
I have to say that some of the physical buttons in the car do have some BMW flavor, and the texture and feedback are top-notch.