On October 11, BYD held a brand launch conference in New Delhi, India, announcing its official entry into the Indian passenger car market and launching its first model, Yuan PLUS (ATTO 3 overseas).
In the 15 years since the establishment of the branch in 2007, BYD has invested more than 200 million US dollars in the local area and built two factories with a total area of more than 140,000 square kilometers. It has gradually launched solar panels, battery energy storage, Electric buses, electric trucks, electric forklifts and other businesses. At present, BYD has introduced the core technology of electric vehicles to the local area and serves its public transportation system, B2B pure electric passenger vehicles and other fields, creating the largest pure electric bus fleet in India. Its pure electric bus footprint has covered Bangalore, Rajkot, New Delhi, Hyderabad, Goa, Cochin and many other cities.
Liu Xueliang, general manager of BYD's Pacific Auto Sales Division, said: "BYD embraces new energy and gradually builds a green and low-carbon business format around the world, of which India is an important layout. We will work with excellent local partners to continue to deepen the market. Jointly promote green innovation.”
Zhang Jie, general manager of BYD India Branch, said: "BYD hopes to bring industry-leading technology and high-quality products to the Indian market and promote the development of India's new energy vehicle industry. The launch of Yuan PLUS has injected new energy into the Indian SUV segment. With new vitality, BYD plans to sell NT$15,000 PLUS in India in 2023 and plans to establish a new production base. ”
So far, BYD has established 24 dealer showrooms in 21 cities in India, and plans to reach 53 by 2023. In addition, BYD will also participate in the 2023 New Delhi International Auto Show to present a richer range of products and technologies, steadily implement the initiative of "cooling the earth by 1°C", and practice "using technological innovation to satisfy people's yearning for a better life" "The brand mission is to help India's sustainable development and green and low-carbon transformation.
According to the "Sales Ranking" data of Bitauto App, the sales volume of Yuan PLUS in the past half year was 89,204 units, ranking third among competing products of the same level. If you need more data, please check it on Bitauto App.
Editor: Zhu Yuxiang