At the CES 2023 show, Sony Honda Mobility, a joint venture between Sony and Honda, announced the launch of AFEELA, a new brand of smart connected cars, and plans to open reservations in the first half of 2025.
According to previously exposed news, in the cooperation between Sony and Honda, Honda will be mainly responsible for vehicle driving performance, manufacturing technology, after-sales service management, etc., while Sony will be responsible for developing entertainment, network and other mobile service functions. Does the cross-border alliance between electronic technology companies and automobile manufacturers indicate the future development trend of the automobile industry? At the same time, Sony is expected to introduce "PS5 entertainment" elements in the car.
The AFEELA concept car adopts the mainstream appearance and interior design of current new energy vehicles. It is simple, smooth and full of technology. From the picture, you can see that its logo can illuminate, and the headlights and rear taillights also use through-type style. The size of the concept car is 4895mmX1900mmX1460mm, with a wheelbase of 3000mm. It is a standard B+-class mainstream sedan. It has popular elements such as a large fastback on the side. It is believed that it will have a lower drag coefficient. 
In terms of interior design style, the concept car adopts a multi-screen layout that spans the entire central control and is equipped with hidden air-conditioning outlets. In addition, the new car is also equipped with a special-shaped wire-controlled steering wheel and electronic exterior mirrors. The car-machine system has been blessed by "Sony Dafa" and is worth looking forward to.
Qualcomm will provide mobile platforms such as Snapdragon Digital Chassis, and Epic Games will provide technologies such as Unreal Engine 5, and developed a "game engine for driving." Sony Honda Mobile CEO Mizuno Yasuhide said at CES that it will work closely with Qualcomm to develop new electric vehicles.
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