Recently, Zhu Jiangming, founder of Leapmotor, expressed his views on the concept of modern automobile consumption in a latest interview. Leapao wants to be "Xiaomi in the automotive industry". This was their car-making concept 3 years ago. But now the market has changed, and Leapao has also developed to a new stage. Now it pursues quality-price ratio, and at the same price Achieve better quality.
Zhu Jiangming said: With the improvement of social living standards, people's views on cars are changing, and cars are no longer a symbol of status. At this stage, "price-quality ratio" is still the main theme of zero-run sales, and it will expand to a wider price range in the future. A-series products will be launched next year, with a mid-price of 100,000 yuan, and products with newer platforms will be launched the year after, with a mid-price of 200,000 yuan, with the highest possible price reaching 250,000 yuan.
He also said that he hopes that Leapao will be positioned in the automotive industry just like Uniqlo in the clothing industry: it may be a little more expensive than ordinary products, but the fabric, texture, and design will be better.
Editor: Tan Chenxi