Recently, we learned from official channels that Baidu Apollo will hold an automotive intelligent business conference on April 16. By then, Baidu Apollo will bring a newly upgraded "polygon" product matrix for cockpit graphics and release Baidu's smart car open plan. This is also the first industry appearance of Baidu's smart car division since its establishment in the second half of 2021. At the same time, the "Smart Vehicle Open White Paper" will be released during the 2023 Shanghai Auto Show.
As one of the first companies in the world to explore autonomous driving, Baidu began deploying autonomous driving in 2013 and has been deeply involved in this field for ten years.
Currently, the wave of automobile intelligence is coming at a faster than expected speed, triggering a new round of industrial and supply chain restructuring. China has become the most active market for smart car innovation and the largest consumer market in the world. McKinsey China Automotive Consumer Insights in 2023 shows that 87% of consumers think intelligent connectivity is meaningful, 75% have demand for high-speed intelligent driving, and the proportion of consumers who need urban intelligent driving has reached 60%.
In the second half of intelligentization, the focus of competition among enterprises is not only technology, but also the competition to see who can take the lead in fully meeting consumer needs and providing consumers with a safe, secure, and real-life intelligent experience. This is a new challenge for any enterprise, which requires synergy among enterprises to jointly create competitive products that meet consumer needs.
After nearly ten years of exploration in the field of L4 autonomous driving, Baidu Apollo’s intelligent driving algorithm has been verified by more than 50 million kilometers of professional road tests, and has accumulated massive data and mass production experience.
Baidu Apollo adheres to the mission of "making cars smarter and traveling easier". In the second half of 2021, Baidu will officially establish a smart car division to apply its ten years of accumulated L4 technical capabilities to mass-produced passenger cars. field, creating a technologically leading L2+ intelligent driving system.
Baidu Apollo launches Apollo City Driving Max, integrated driving and parking system Apollo Highway Driving Pro, and autonomous parking in urban areasApollo Parking covers a full range of smart driving products in low, medium and high combinations. At the same time, Baidu Apollo also has products in the fields of smart cockpits and smart maps. It is the only Tier 1 in China with a full matrix layout of 'cockpit maps', which can meet the various needs of domestic and foreign car companies for car intelligence, and fully Fangfang helps car companies build future-oriented smart cars.
Among them, Apollo City Driving Max is the flagship smart driving product created by Baidu Apollo. It is committed to providing users with a relaxing and enjoyable driving experience. It can not only automatically cruise, follow cars in traffic jams, change lanes and overtake, pass traffic light intersections, get up and down, etc. On ramps and tunnels, safer and more advanced intelligent driving functions such as blocking traffic light signals, automatically adjusting speed limits based on traffic flow speeds, and automatically passing ETC can also be realized. In the second half of 2022, Apollo City Driving Max has begun general testing in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
Currently, smart driving has not yet exploded onto the market because there are no products on the market that can truly impress consumers. Among them, the experience of safety, security, and real continuity is the key for consumers to evaluate whether smart driving products are "available" or "easy to use." Smart cars are a new species that develops through the collaborative integration of multiple industries and technologies. It requires OEMs and suppliers to find their own positioning, give full play to their respective advantages, specialize in division of labor and form synergy.
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Editor: Zhao Yu