Bitauto original With the advent of the electrification era, people’s concept of car buying is changing. More and more consumers are putting forward the design and intelligence of vehicles when buying cars. Higher demand. Under this trend, traditional internal combustion engines are undoubtedly facing huge challenges. Some backward and innovative models are destined to be eliminated by the market, so many car companies have begun to try to launch more distinctive models to improve their competitiveness. Today we are going to talk about the Cherio Menda, which has been full of mystery since its debut at the Guangzhou Auto Show last year.
Appearance: Doesn’t look like a Chery car
Under the Chery Holding Group, there are already multiple sub-brands such as Xingtu and Jietu. Netizens also joked that having more children will lead to fights. . In fact, it is not just Chery. Many car companies currently have this approach. Different product positioning can satisfy different consumers' car buying psychology. Judging from the hot sales of Jietu X70, this move is successful. Now in Chery's product line, in order to create products that are more attractive to young people, the launch of Oumengda is undoubtedly a better solution to satisfy those young people who are keen on personalized and intelligent products.
Judging from the officially announced mass production version, Oumengda is different from the design style of Chery’s existing models. Its borderless grille design is impressive , and there are a large number of diamond-like chrome-plated decorative fillings inside, which are also gradient, somewhat similar to the style of the Changan UNI series. Moreover, the headlights also adopt a popular split design and are integrated with the front grille, which looks very individual.
On the side of the car body, we can see that Chery designers have borrowed some of the more popular elements today. For example, a suspended roof design is used, and contrasting color wheel rims and exterior rearview mirrors are used to make the side look not monotonous.
At the same time, the tail has also brought many changes, and the tail lights on both sides have been They are connected to form an integrated effect, and are blackened, making them highly recognizable. In addition, a total of two exhaust pipe decorations on both sides, rear spoiler and other designs further enhance the sporty atmosphere of the car.
As for the size, its length, width and height are 4400/1830/1588mm respectively, and the wheelbase is 2630mm. It is not the same among compact SUVs. It's pretty big. This also reflects that this car is only suitable for young people who do not have high space requirements. For those who need a lot of space, choose Tiggo 8 PLUS is more suitable.
Interior: Integrating more "black technology"
As for the interior, referring to the family models, the more familiar dual-joint Screen design, in fact, this is not surprising. Many car companies are currently using such a design. However, it should be noted that it is a dual screen composed of two screens, and each function is still very independent. Fortunately, the overall visual effectStill very good.
In terms of multimedia system, the latest Chery Lion is used Version 5.0, the same as Tiggo 8 PLUS. However, it adds sensor/camera hardware on the A-pillars and rearview mirrors to enable more interesting functions. For example, it provides driver attention detection systems, AI Emotion monitoring and adjustment system, intelligent car control function, etc. In addition, drivers can interact with the vehicle through voice, gesture recognition and other operations. The overall level of intelligence can fully meet the current car needs of young people.
As for the space, judging from the actual shooting experience, the experiencer with a height of 173cm adjusted the front seat to a comfortable driving position. After sitting down, the headroom in the rear row is also about four fingers, and the legroom is about two fists. The overall seating space is sufficient for daily transportation.
Oumengda’s front-seat seating space
Oumengda’s rear-seat seating space
Power: equipped with 1.6T+7DCT< /p>
In terms of power, Oumengda is equipped with Chery Kunpeng Power's 1.6T turbocharged engine with a maximum power of 145kW and a maximum torque of 290N·m. The transmission is matched with a 7-speed dual-clutch gearbox. Friends who are familiar with Chery models will naturally be familiar with this powertrain. It can be said to be Chery's strongest powertrain at present, and its data is absolutely outstanding among its peers. Previously we were in Tiggo 8 It is already known about the PLUS model, but if it is placed on the smaller Oumengda model, the performance will be even more outstanding. The actual test will be carried out after it is launched.
Of course, in order to create its fun characteristics, Oumengda also added a track mode to simulate the sound function of the track, and Acceleration, turbine pressure and other information are displayed on the instrument to satisfy young people's audio-visual experience of pure sports control. These were previously common on the MG6 and MG ONE models, and here they have some added competition weight.
Market Prospect Analysis
Judging from its positioning, it is speculated that the domestic price range of Oumengda is 110,000-150,000 yuan, and competitors are targeting the Changan UNI, a hot-selling model of this level. -T and the recently launched MG ONE. Their sales in March were 5,734 and 853 respectively. It should be noted that the MG ONE beta version was only launched at the end of March, and sales are expected to perform better next month.
After the launch of Ou Mengda, although they all have unique appearances, highly intelligent interiors and excellent power performance, I am afraid that they want to surpass Changan UNI-T. There will be some difficulty. On the one hand, size does not have an advantage; on the other hand, Changan UNI-T also provides a 2.0T power option. The entry price of the 2.0T model is less than 140,000. It is equipped with 20-inch wheels, a full-speed adaptive cruise system, and a 360-degree Panoramic imaging and other functions, the configuration performance has no shortcomings. Plus outsideThe appearance also has a hidden door handle design that Oumengda does not have, and the appearance is more stylish, so Oumengda will face greater pressure in the future.
Changan UNI-T
MG ONE
For Chery Automobile, Europe Mengda is an attempt to segment the market and pave the way for brand diversification. This type of special model is already successful if it can attract the attention of many young people in a short period of time. However, it is obviously unrealistic to rely on this type of model to increase sales. We must rely on those large-space SUVs that are close to the people and cost-effective.
Full text summary: Taken together, Oumengda’s competitiveness is still very outstanding. The launch of this car did not directly target the joint venture SUV market, but directly aimed at entry-level independent SUVs under 150,000 yuan. There are not many models in this price range that can achieve excellent looks, strong sense of technology, and excellent power. See. If the price can be within an acceptable range after it is launched, this car is still worth considering.
According to Bitauto APP popularity list, Cherio Menda has a daily attention of 19,400, ranking 71st among compact SUVs. For more data, please view it in the Bitauto APP.