On June 14, at the start of the 101 Le Mans 24 hour race, the "Michelin Racing Street" appeared at the Shanghai Porsche Experience Center. As the tire supplier for the Hypercar category of the Le Mans 24 Hours of Endurance Race, Michelin will provide all racing cars in the Hypercar category in this event. Providing approximately 4100 tires, and as a participating team in the Hypercar category, the cooperation between Porsche and Michelin can be traced back to 55 years ago. Porsche and Michelin have maintained close cooperation in the Formula E electric formula, and now the 24 Hours of Le Mans endurance race and road car civilian tires. At the same time, Michelin and Porsche have been working together to push the boundaries of innovation. Michelin developed the Pilot Sport EV for Porsche's first pure electric SUV . It was also Michelin's eighth season in the Formula E World Championship. A perfect presentation of the technical learning results developed in .
At the "Michelin Racing Street" site, everything from Racing 4 SUV tires suitable for SUV to completely new Porsche 992 GT3 Rice made by CupIts Lin Jingchi N3 racing tires. Michelin's Racing series tires have always been recognized as the best-selling tire products in the global tire market, especially its Racing 4, which is the sales leader in this series. The excellent sea-to-land ratio and careful pattern design give the Michelin Racing 4 excellent dry grip and excellent sports performance. The advantages of the formula also give Michelin Racing 4More wear-resistant.
During the test drive experience, Michelin equipped all Porsche models with Racing series tires, including the 718 Cayman GTS equipped with Racing 4 S tires, the 911 equipped with Racing CUP 2 tires, and the Panamera equipped with Racing S 5 tires. , Taycan is equipped with Racing 4 tires. Guests and media who experienced the event praised the excellent performance and perfect handling of the Porsche models, but also affirmed the excellent performance of Michelin tires. In the Gymkhana and full track experience, the Mercedes-Benz 4, Mercedes-Benz 4 S and Mercedes-Benz S 5 tires showed excellent grip and handling. Chi 4 tires are also customized by Michelin for the two cars, and the tread pattern of the latter is different from the aftermarket version of Chi 4 tires.
The excellent performance of tires undoubtedly reflects Michelin's brand DNA, and the concept of "from track to street" has long been integrated into Michelin's brand DNA. This concept emphasizes the importance of motorsport as a proving ground for civilian technology. . Michelin has been actively participating in various events for more than 100 years. While bringing speed and passion to enthusiasts around the world, Michelin has learned and verified the latest concepts and technologies through the track, and quickly transformed cutting-edge technology from the track into civilian products.
In fact, Michelin’s participation in the event is not just to chase the glory of the championship, but also to explore a better way of travel. Compete to make progress. For Michelin, sports events are more like real-world technology laboratories, playing a vital role in innovating sustainable solutions and reflecting Michelin's commitment to a more sustainable future. Now Michelin has launched a new tire designed for the Green GT hydrogen fuel prototype racing car that contains 63% sustainable materials. The sustainable materials used include natural rubber, waste Carbon black recovered from tires, steel recovered from scrap, and orange peel, lemon peel, rosin and sunflower oil extracts. This is a major step forward for Michelin in the field of sustainable material innovation. Michelin's goal is that by 2050 all tires will be 100% bio-based and renewable and recyclable sustainable material production.
In addition to the tire display and Porsche model test drive experience at the "Jingchi Street" site, Michelin also brought a richer set of links in the lifestyle and bicycle tire areas. Michelin has a rich history in cycling, having invented removable bicycle tires as early as 1891. 130For many years, Michelin has been a leader in mobility, building a global reputation for quality, innovation and performance. As a long-term technical partner of motorsport, Michelin has achieved great success and has also brought expertise back to cycling. VAN RYSEL, a professional road bicycle brand established in 2019, officially entered the Chinese market this year. The road bicycles displayed on site were equipped with Michelin Power Cup tires. Inspired by MOTO GP technology, it also has greater durability and is lightweight and reliable. Thanks to the application of new rubber compound technology, the tire has efficient handling and stability in both wet and dry conditions. Michelin launched Michelin Power Cup, Michelin Power Adventure and Michelin Cross Country 3 bicycle tires in 2023. They are suitable for highway, gravel and mountain environments respectively, meeting the travel needs of different road conditions.
In terms of automotive after-sales services, Michelin Group launched the Chijia brand globally in 2002, which is dedicated to major projects such as tires, tire-related, quick repairs, and car cleaning. 2003Nianchijia opened its first store in Shanghai, breaking the domestic "automobile service chain" at that timeThere is a gap in the field. At present, Chijia has become one of the most influential automotive after-sales service brands in the industry. It is located in 280 major cities across the country and has more than 1600 stores. . Chijia regards "professional drive, ensuring peace of mind, and living up to every car key entrusted to you" as its brand value proposition, and launched the "Safety Service Commitment" this year, insisting on "do not do anything that is unprofessional, and do not recommend anything that is unnecessary. Quality problems will be compensated with peace of mind.” At the same time, Chijia has also carried out four major upgrades to its store image: new aesthetics, new business, new perception, and new interaction, always putting "consumer experience" first.
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