On September 25, Maserati announced that Mr. Yu Hanbang will serve as the new general manager of China with immediate effect, responsible for the commercial operations of the Trident brand in China. The appointment will take effect immediately.
Mr. Yu Hanbang, who has extensive experience in automobile brand sales and management, will play a key role in deepening the development of Trident in China and further promote it with his international vision and innovative thinking brought by his experience in multiple regions around the world. The brand interprets pure Italian luxury on a global scale.
Before taking up his new role as General Manager of Maserati China, Mr. Yu Hanbang held key management positions in well-known automobile companies such as Genesis China, SAIC MG Europe and SAIC Volkswagen, where he helped the brand achieve strategic growth with his foresight.
Maserati CEO Davide Grasso: "I am very happy that Mr. Yu Hanbang has become a fellow traveler of the Trident brand. The Chinese market is an important part of Maserati's strategic layout in the new era. He has a profound understanding of the Chinese market. His rich resume brings forward-looking international vision, unique insights into the automotive industry and business decision-making capabilities, making him an ideal candidate to take charge of our China business. Under his leadership, we will continue to deepen our business in China and strive to achieve the development goals of the new era. ”
Yu Hanbang, general manager of Maserati China, said: "I am honored to join the Maserati family and go into the future with this legendary brand with a history of 110 years. The Italian luxury concept represented by the Trident is highly popular among Chinese consumers. Favored by investors, it is exciting to be responsible for Maserati’s commercial operations in the Chinese market.”
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